Luxurious comfort, draped in purpose

Silky-soft and sustainable? It’s true with CleanBamboo™. Feeling is believing—and we believe you’ll love it. Try any bedding risk-free for 30 nights.

ettitude | noun | eco-attitude

Living mindfully to sustain a more comfortable existence for all.

ettitude believes that comfort and quality should not be compromised by a commitment to conscious living. Because the earth is our greatest caretaker, we invest in sustainably sourced materials and methods, so the entire lifecycle of our products reflects the renewable patterns of nature.

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Our Fabrics


CleanBamboo™ is our signature bamboo lyocell fabric made from 100% organic bamboo—the most resource-efficient plant on the planet. We crush the bamboo into a pulp, then dissolve it into a fine fiber using a non-toxic, closed-loop system, saving 98% of the water. The fiber is spun into yarn and woven into a silk-like fabric that gets softer with every wash. It’s hypoallergenic, thermo-regulating and water-saving.

CleanBamboo™ Charcoal

A thoughtful approach led us to design the world’s first CleanBamboo™ Charcoal fabric. Our signature CleanBamboo™ is infused with naturally antimicrobial bamboo charcoal, resulting in a silky-soft material that stays fresh-feeling and clean-smelling longer—science says so. The porous structure of bamboo charcoal absorbs unwanted odors, wicks away moisture and is proven to reduce bacteria by 99.9%. Soft and sustainable sleep essentials that last longer between washes.

CleanBamboo™ Twill

More durable and slightly heavier than our signature CleanBamboo™ fabric, CleanBamboo™ Twill offers a plush weight and heavier drape while maintaining all the cooling, hypoallergenic and thermo-regulating benefits we love about sateen-like bamboo lyocell. Identified by a diagonal rib, twill is tight, short and very fine. If you’re looking for breathable bedding with extra durability without sacrificing comfort, look no further than CleanBamboo™ Twill.

CleanBamboo™ Waffle

CleanBamboo™ feels so good, you’ll want to live in it—not just sleep in it. Introducing CleanBamboo™ Waffle. Boasting all of the cooling, sustainable silkiness you expect from our fabrics, our light-as-air towels and robes are luxuriously soft, hypoallergenic and moisture-wicking. Comforting and gently exfoliating, this waffle weave fabric pampers hair and skin, wrapping you in an at-home spa experience. So cozy you’ll want to cancel tonight’s plans and stay in.


Absolutely love these sheets! They are so soft and keep me cool at night!! I would 100 percent recommend these for anyone who wants to make their bed feel heavenly!!

Vicki A.
5 of 5 stars

You have to buy these!! Well worth the $. I did a lot of shopping around and researching and kept coming back to ettitude. They are silky smooth and make me feel like an angel baby.

Aaron C.
5 of 5 stars

After searching and trying a few other brands that claimed they were super soft (but weren't), I took a chance on these knowing a little bit about bamboo sheet products but had never purchased. The Duvet Cover did not disappoint.

Lori P.
5 of 5 stars

Our Favorites

Bamboo Lyocell Sheet Set

Bamboo Charcoal Sheet Set

Bamboo Lyocell Waffle Towel Set